WILLOW

The starting point

A better first impression.

Project overview

A welcoming digital direction for a neighbourhood hospitality business, balancing atmosphere with practical information.

Illustrative before situation

A typical small-business site with unclear hierarchy, scattered service information and a next step that is too easy to miss. This scenario is illustrative; no real client site was used.

Design approach

Warm tones, relaxed typography and clear opening-hours and visit information.

Key improvements explored

• ↗ Easy-to-find visit information
• ↗ Stronger sense of atmosphere
• ↗ Simple mobile navigation

Results

This is a design study, not a launched client project. There are no measured traffic, conversion or revenue results to report.