ALTURA

The starting point

A better first impression.

Project overview

An editorial direction for an interior studio: generous space, architectural imagery and a portfolio that does the talking.

Illustrative before situation

A typical small-business site with unclear hierarchy, scattered service information and a next step that is too easy to miss. This scenario is illustrative; no real client site was used.

Design approach

Warm mineral tones, expressive serif typography and a restrained enquiry journey.

Key improvements explored

• ↗ Clear project discovery
• ↗ Editorial image hierarchy
• ↗ Prominent consultation enquiry

Results

This is a design study, not a launched client project. There are no measured traffic, conversion or revenue results to report.