FORGE

The starting point

A better first impression.

Project overview

An energetic direction for a training business that makes its offer and next step instantly clear.

Illustrative before situation

A typical small-business site with unclear hierarchy, scattered service information and a next step that is too easy to miss. This scenario is illustrative; no real client site was used.

Design approach

High-contrast typography, purposeful movement and a direct route to a first conversation.

Key improvements explored

• ↗ Clear coaching proposition
• ↗ Simple programme navigation
• ↗ Visible first-session enquiry

Results

This is a design study, not a launched client project. There are no measured traffic, conversion or revenue results to report.